Case Study: Conekta reduces chargebacks up to 50% and cuts false positives with Kount Central (Kount)

How Conekta Uses Kount to Protect Merchants and Reduce Chargebacks

Conekta, a certified payments aggregator for Banco Mexico and City National Bank serving merchants across Latin America, was struggling with high chargeback rates after other fraud tools failed to deliver. The company needed a more effective, easy-to-integrate fraud solution that could scale across diverse merchants and verticals without creating integration headaches for its tech team.

By adding Kount Central, Conekta quickly implemented granular, custom rules and an “instant-on” fraud layer with minimal integration effort. Results included chargeback reductions of up to 60% for a specific merchant and more than 50% for some verticals, overall chargeback decreases of 1–2.5 percentage points across multiple accounts, false positives and merchant inquiries cut by more than half (up to 80% in some cases), and new capabilities like manual review—helping Conekta approve more legitimate orders, reduce risk, and scale more confidently.

Conekta

José Andrés Chávez

Anti-Fraud Operations