Case Study: ClickBank achieves increased revenue and reduced chargeback costs with Kount Complete (Kount)

How ClickBank uses Kount to Curb Chargebacks and Grow Revenue

ClickBank is a secure online retail outlet for digital products, serving more than 70,000 vendors and 110,000 affiliates and processing about 30,000 card-not-present transactions daily. Because digital goods can’t be recovered after download, ClickBank needed to tightly balance reducing chargebacks and fraud with avoiding false declines that would hurt revenue and customer experience.

ClickBank deployed Kount Complete, which integrated easily and uses real-time data, customizable rules and a high degree of automation so a single analyst can manage fraud for all transactions. The result: higher authorization rates and revenue, precise control over chargebacks (Kount’s Dynamic Scoring tracks risky cards for 14 days), lower chargeback costs and much more efficient fraud operations.

ClickBank

Tom Denig

Director, Risk Operations