Case Study: BodyBuilding.com reduces chargebacks 65% and boosts sales with Kount Complete

How BodyBuilding.com Reduced Chargebacks and Order Declines with Kount

BodyBuilding.com, the world’s largest online sports‑nutrition retailer, was seeing rising card‑not‑present fraud as its global sales and military customers overseas grew. Legitimate orders from U.S. service members were being declined by country‑based rules, and fraudsters were using stolen cards to buy product and resell it via eBay, hurting revenue and customer experience.

BodyBuilding.com overlaid its order system with Kount Complete, using Multi‑Layer Device Fingerprinting and Dynamic Scoring to distinguish legitimate on‑base purchases, craft targeted rules, and dismantle eBay fraud — all invisibly to customers. Within two months the company cut chargebacks by 65%, reduced declined orders by 14%, increased processed transactions by 5%, maintained an overall decline rate under 1.5% with average response time ~304 ms (99.5% sub‑second), reported no significant customer complaints, and improved operational efficiency.

BodyBuilding.com

Michael McClane

COO