Case Study: Getty Images achieves reduced fraud losses and chargebacks with Kount Command

Getty Images Uses Kount to Reduce Chargebacks and Stay Ahead of Fraud

Getty Images (and its subsidiary iStock), a leading provider of stock and editorial imagery, moved its business online and faced a surge in card‑not‑present fraud and related chargebacks after EMV reduced in‑store fraud. Rising merchant liability and strict card‑brand chargeback thresholds threatened profitability and customer experience, so Getty Images needed a way to control fraud without adding friction for legitimate buyers.

Getty partnered with Kount Command, using the Identity Trust Global Network and adaptive AI (supervised and unsupervised machine learning plus a flexible policy engine) to score and decision transactions in real time. The result: chargeback‑to‑sales fell to below 0.01% (a >90% reduction versus peak levels), an average fraud decline rate under 0.5% of authorizations and a false decline rate of 0.03%, allowing Getty to scale protection with a small team while preserving customer experience.

Getty Images

Diego Martins

Manager, Finance Operations