Case Study: ClickBank achieves 72% chargeback representment win rate and adds $409,000 to the bottom line with Kount

ClickBank Representment Win Rate Goes From 0% to 72% and Adds $409,000 to Bottom Line

ClickBank, a Top 100 internet retailer that processes billions in digital sales for millions of customers worldwide, was facing elevated chargebacks tied to repeat subscriptions, re-bills and upsell funnels; many customers filed chargebacks instead of using the 60-day refund policy, and friendly fraud was difficult to distinguish from legitimate disputes. ClickBank needed better dispute management and representment capability without adding headcount or disrupting operations.

By deploying Kount’s integration of Chargebacks911, ClickBank gave the vendor visibility into its CRM and payment processors so representments could be handled end-to-end. Within 60 days ClickBank achieved a 72% representment win rate (vs. a ~21% average), recovered $409,000 to the bottom line, reduced friendly fraud and initial chargebacks, and did so with no increase in operational effort or ongoing fraud-prevention expense.

ClickBank

Jennifer Johannsen

Director, Risk & Compliance