Case Study: BustedTees achieves 40–50% revenue growth and reduced chargebacks with Kount

BustedTees Grows Revenue While Stopping Fraud

BustedTees, an online T‑shirt brand founded by the creators of CollegeHumor, saw rapid order growth in 2011 that was accompanied by rising fraud. Internal tools couldn’t keep pace: chargeback rates hit about 2% and monthly fines reached roughly $5,000, forcing the company to restrict orders and lose revenue until they sought an external solution.

BustedTees implemented Kount Complete with a two‑week integration and within six weeks had cut chargebacks to under 0.5% and exited the fine program. Manual reviews dropped from ~10% to 7–8% of transactions and review time was halved; initial net sales rose 5% and longer‑term revenue grew 40–50% as Kount’s data allowed safe expansion into previously avoided markets and more effective targeted campaigns (e.g., a German promo that lifted conversion by 25%).

Bustedtees

Adam Schwartz

General Manager