Case Study: Brooks Running achieves 92% chargeback reduction and international revenue growth with Kount

Brooks Uses Kount to Cut Chargebacks and Improve Customer Experiences

Brooks Running, a century-old specialist in running shoes with a growing global eCommerce presence, faced rising fraud from drop-shipping schemes and stolen cards that drove chargebacks and threatened its ability to process major issuers’ payments — while also blocking international revenue. Brooks needed a frictionless solution to stop fraud, reduce chargebacks, and preserve a seamless customer experience.

Brooks implemented Kount’s AI-driven Fraud Protection Platform and Identity Trust Global Network to make real-time, data-backed identity trust decisions and customize policies. The result: automated fraud prevention, a 92% drop in chargebacks, manual reviews reduced to about 2%, the ability to accept international cards (generating hundreds of thousands in new revenue), and smoother, less-friction customer journeys.

Brooks Running

Chad Funk

Fraud Specialist