Case Study: BlueSnap achieves 5× lower merchant chargebacks and automated fraud prevention with Kount Central (Kount)

BlueSnap uses Kount to Increase Business by 50% and Protect Merchants

BlueSnap, a global payments company focused on seamless eCommerce experiences, was struggling with a labor-intensive, manual fraud review process that required hundreds of daily reviews, flagged too many orders, slowed approvals, and left fraud rates higher than desired as the business grew.

By converting its merchant portfolio to Kount Central—an instant‑on, zero‑integration fraud platform with baseline protection plus merchant-level customization—BlueSnap cut chargebacks 5X (from 1.04% to 0.19% in the first month), eliminated manual reviews, handled 50% more transaction volume while doubling business, sped up approvals, and improved mobile/device screening and rule-based controls for merchants.

BlueSnap

John Johansen

Fraud Manager