Case Study: Arc’teryx achieves personalized, frictionless eCommerce and a 0.35% chargeback rate with Kount's Identity Trust Global Network

Arc’teryx elevates the eCommerce shopping experience for its pro customers while advancing adaptive AI-driven fraud prevention

Arc’teryx, a maker of high-performance apparel for professional adventurers, expanded into direct-to-consumer eCommerce but was held back by rising fraud, chargebacks and heavy manual review that threatened growth and put expansion into new geographies at risk. The company needed to deliver a personalized, low-friction digital experience for pro customers while tightening fraud controls.

By adopting Kount’s Identity Trust Global Network, adaptive AI and User Experience Engine (with partner integrations like Ekata), Arc’teryx gained real-time identity trust decisions that reduced friendly fraud, cut manual reviews to historic lows and opened targeted global markets. Results included a drop in chargebacks to 0.35%, new revenue channels through region-specific strategies, and a personalized, frictionless checkout for high-trust customers.

Arc’teryx