Case Study: A1Supplements.com boosts sales and slashes fraud costs with Kount

A1Supplements.com Strengthens Sales While Slimming Down Fraud Costs

A1Supplements.com, an online wholesaler of sports nutrition based in Knoxville, was seeing a rise in fraudulent orders and found their existing fraud tool insufficient to distinguish good orders from bad. After evaluating options and noting a competitor’s success, they implemented Kount to strengthen fraud prevention and improve order-acceptance confidence.

Kount verifies orders at checkout and routes suspicious transactions for review, enabling faster, more accurate decisions. Results: order approval rose to 97.4% (from 96.9%), chargebacks fell 58% to 0.13%, annual fraud costs dropped by more than $50,000, lost merchandise costs fell by over $29,000, and the site’s performance and customer experience remained unaffected.

A1Supplements.com

Nick Sabila

CEO and Owner