Case Study: Alaska Airlines achieves a memorable, fan‑engaging in‑flight game‑day experience with Kotis Design

How Russell Wilson and Alaska Airlines made a winning road trip even better

Alaska Airlines wanted to elevate the away‑game experience for Seahawks fans on Flight 333 during the 2019 season. They engaged Kotis Design (Print Shop and Creative Services) to produce custom branded merchandise and on‑site activations that would surprise and energize fans traveling to an away game with Russell Wilson involvement.

Kotis Design printed and bundled dozens of branded items—making pins, outfitting the company store, and placing an exclusive Russell Wilson t‑shirt on every seat at Sea‑Tac—while Alaska Airlines provided gate entertainment, a wrapped 737 and a triple‑miles promotion. The Kotis Design deliverables created visible excitement on board (shirts on each seat and bundled swag), supported the promotion that gave passengers three times the reward miles, and reinforced the ongoing partnership between Kotis Design and Alaska Airlines.

Alaska Airlines