Case Study: Alaska Airlines achieves memorable kids’ brand engagement with custom backpacks from Kotis Design

Custom Backpacks Take Flight for Alaska Airlines

Alaska Airlines engaged Kotis Design to create custom backpacks for its kids’ collection, asking for on‑brand, high-quality merchandise that captured the airline’s playful spirit. Kotis Design handled design coordination with overseas manufacturers and managed importing and fulfillment to turn the concept into production-ready product.

Kotis Design worked closely with Alaska Airlines and its manufacturing partners to produce embroidered, handmade‑style backpacks and managed all importing and fulfillment logistics. The result was a successful, on‑brand kids’ product line—delivered to spec and on schedule—that expanded Alaska Airlines’ retail swag offerings and simplified inventory import and distribution for the airline.

Alaska Airlines