Case Study: TUI achieves 300% higher click-through rates with Koozai PPC

Increasing conversions (and reducing cost) for the world’s biggest travel group

TUI worked with Koozai on a digital marketing and PPC campaign for its school tours, music tours, and student tours sub-brands. The challenge was to lower cost per conversion while driving more converting traffic by promoting exclusive deals and destination packages.

Koozai researched 90 core product types to identify 1,793 high-potential keywords and built 279 highly targeted ad groups, supported by 630+ split-tested adverts. The campaign delivered a 300% increase in click-through rates, a 700% increase in conversions, and a 69% reduction in cost per conversion, making a major contribution to TUI’s Education Division growth.

TUI

Viv Lonsdale

Web Analytics Manager