Case Study: Vidyard achieves 50%+ sales outreach productivity increase and boosts net-new daily leads from 8 to 20 with Koncert

Vidyard Gains Efficiency with Koncert

Vidyard, a cloud-based video platform for revenue and customer-facing teams, faced a top-of-funnel bottleneck: its Business Development Reps could only contact about 8 net-new people per day, spending 1.5–2 hours leaving voicemails and failing to reach key marketing executives despite using SalesLoft. This limited lead volume hindered growth and reduced business development ROI.

Vidyard deployed Koncert’s click, flow and agent-assisted dialers—delivered as a Salesforce tab and integrated with SalesLoft—to prioritize leads, automate call logging and fit existing workflows. The change boosted outreach capacity and efficiency by more than 50%: net-new daily contacts climbed from about 8–10 to 15–20 (total outreach capacity rose to ~200 people), while managers gained on-demand reporting and cleaner data for evaluating vendors and conversions.

Vidyard

Dan Wardle

Head of Emerging Business and Business Development