Case Study: The Whitley Hotel uncovers $75K in group business opportunities with Knowland

The Whitley Hotel uncovers $75K in group business with Knowland

The Whitley Hotel, managed by HEI Hotels & Resorts, faced a challenge reactivating its group sales pipeline with a lean staff after industry-wide furloughs. While market demand was returning, much of the business was smaller, short-term events. The hotel needed to identify larger, qualified leads and better understand the current Atlanta market to secure more profitable group business opportunities, turning to vendor Knowland for a solution.

Using Knowland's market data and analytics, the sales team analyzed historical events and local market activity to build a targeted list of qualified leads. This proactive approach allowed them to uncover approximately $75,000 in new group business, including a major university gala they had never previously booked and the re-engagement of a large hospital account. The solution provided by Knowland enabled the lean sales staff to secure high-caliber, long-term event bookings.

The Whitley Hotel