Case Study: The Ned drives data-led prospecting and sales efficiency with Knowland

The Ned strengthens prospecting and sales efficiency with Knowland

The Ned, a luxury hotel in London, sought to enhance its data-driven prospecting and sales efficiency in the competitive meetings and events market. Facing challenges in benchmarking performance and identifying untapped growth opportunities without data-backed insights, the hotel partnered with vendor Knowland and its market intelligence platform to gain greater visibility into industry trends.

Knowland provided The Ned with actionable data on market activity and companies actively booking meetings. This solution enabled more focused prospecting and targeted outreach, which increased both the volume and quality of the sales team's activity. As a result, The Ned improved its sales efficiency, gained a better understanding of key target accounts, and was able to prioritize the right opportunities more effectively.

The Ned