Case Study: The Landmark Bangkok gains MICE business with Knowland

The Landmark Bangkok secures new MICE business with Knowland for 399-room hotel

The Landmark Bangkok, a premier hotel, faced challenges in proactively growing its MICE group business. Their sales efforts were reactive, lacking insight into market trends and competitor activity, which restricted their ability to pursue new opportunities. To overcome this, they turned to the market intelligence platform Knowland by Cendyn.

By implementing Knowland's tools, including Market Snapshot View and Weekly Calendar, the hotel's sales team gained actionable market intelligence. This allowed them to shift to a strategic, data-driven approach. As a result, Knowland helped The Landmark Bangkok secure new business, defend existing market share, and build stronger client relationships through more informed outreach.

The Landmark Bangkok