Case Study: Paramount Hotel Midtown achieves group business growth with Knowland by Cendyn

Paramount Hotel Midtown converts overlooked group lead into new client with Knowland

Paramount Hotel Midtown faced challenges in growing its group business due to limited market visibility, manual competitor tracking, and a stagnant reliance on inbound inquiries. To address this, they implemented the MICE market intelligence service from Knowland by Cendyn.

Using Knowland's data, the sales team identified and successfully converted a previously overlooked account into a new group client for both rooms and meeting space. This proactive conversion, unlikely through traditional methods, demonstrates the measurable impact of the solution. Knowland will continue to support the hotel's future growth by identifying high-value accounts and emerging trends.

Paramount Hotel Midtown