Case Study: HEI Hotels & Resorts uncovers $90K in new business with Knowland

HEI Hotels & Resorts uncovers $120K in potential revenue with Knowland

HEI Hotels & Resorts, operating The Westin Waltham Boston, faced a significant challenge with a greatly reduced sales team during the pandemic. With only two staff members compared to their previous twelve, they struggled to generate group business and needed to identify new, profitable accounts to speed their recovery. They turned to the vendor Knowland and its data-as-a-service platform to help them find these opportunities.

Using Knowland, the hotel's small team identified 46 local accounts to target and began proactive outreach. This strategy led to $90,000 in potential revenue from a new biopharmaceutical client and an additional lead for 65 room nights. Knowland enabled the skeleton crew to uncover hidden gem accounts, secure high-value RFPs, and build a robust pipeline, proving that data-driven prospecting can accelerate revenue even with limited staff.

HEI Hotels & Resorts