Case Study: Golden Nugget boosts proactive prospecting and new business with Knowland

Golden Nugget boosts prospecting with Knowland across 37,000 sq. ft. of meeting space

Golden Nugget, a historic Las Vegas casino and hotel, faced a significant challenge when the 2020 downturn brought its group sales business to a halt. With phones no longer ringing and RFPs no longer arriving, National Sales Manager Allen Oakley needed to quickly pivot the sales team's strategy from reactive to proactive. The hotel turned to its vendor, Knowland, and its group prospecting platform to identify new business opportunities.

Using the Knowland platform's data and Smart Search tool, the team identified patterns and new potential customers beyond their geographic boundaries. This data-driven approach allowed them to proactively reach meeting planners they previously had no access to. The result was a direct impact on their road to profitability. Knowland became integral to their daily sales process, with 90% of their prospecting efforts being conducted through the tool, enabling them to efficiently fill open need periods and demonstrate the results of their efforts to leadership.

Golden Nugget