Case Study: Caesars Entertainment streamlines group sales and saves time with Knowland’s Amadeus MeetingBroker integration

Caesars Entertainment saves time and streamlines group sales with Knowland

Caesars Entertainment faced a challenge where its sales managers were spending excessive time responding to inbound RFPs, which made it difficult to prioritize outbound prospecting for new group business. While using Knowland's sales intelligence service helped them find qualified leads, manually transferring those leads into their sales system remained a time-consuming obstacle to tracking and growing their pipeline.

The solution was integrating Knowland as a channel within the Amadeus MeetingBroker platform. This allowed sales managers to seamlessly push leads sourced from Knowland directly into their Amadeus Sales and Event Management system as inquiries. For Knowland customer Caesars Entertainment, this streamlined workflow eliminated manual data entry, saved managers significant time, increased efficiency, and provided a systematic way to grow their group business from a single interface.

Caesars Entertainment