Case Study: DocuSign Achieves a Seamless Eloqua-to-Iterable Migration with Knak

DocuSign cuts email creation time by 90% with Knak

DocuSign, a global leader in electronic signature technology, faced a major operational challenge when preparing to migrate its complex email program from Oracle Eloqua to Iterable. The vendor, Knak, was brought in to address the difficulty of moving over 3,000 active emails without manual rebuilding, which would have required extensive time, budget, and engineering support, risking campaign performance.

Knak provided a solution by acting as a central content layer, decoupling email creation from the specific email service platforms. This allowed DocuSign to sync existing emails to either Eloqua or Iterable without rebuilding them from scratch. Using Knak, DocuSign avoided rebuilding all 3,000+ emails, reducing average email creation time by 90% to just six minutes and significantly cutting engineering dependency, enabling a seamless and efficient platform migration.

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