Case Study: Case‑Mate boosts email revenue 50% and increases revenue per recipient 22% with Klaviyo

Why Case·Mate outgrew their previous marketing automation platform and how they integrated Klaviyo with Magento

Case‑Mate is an Atlanta‑based global maker of stylish phone cases and mobile accessories that, after migrating to Magento 2, needed a marketing automation platform that would integrate tightly with their ecommerce data and enable deeper segmentation. The team wanted predictive analytics and custom property fields to capture purchase and behavioral signals and deliver more relevant, personalized communications.

They chose Klaviyo for its native Magento 2 integration and quick setup, then used predictive attributes, custom properties, onsite pop‑ups and automated flows (like abandoned cart and product launch campaigns) to build targeted segments and customer journeys. The result: email open rates +50%, revenue per recipient +22%, email revenue +50% year‑over‑year and overall direct‑to‑consumer revenue up 35%, with ongoing plans to expand segmentation (for example by gender) and increase repeat purchases.

Case·Mate

Keith Neely

Vice President