Case Study: Brava Fabrics achieves 76% YoY email revenue growth with Klaviyo

Why Brava Fabrics Says Email Is Their Most Profitable Marketing Channel

Brava Fabrics, a Barcelona-based DTC fashion brand, needed a more capable email service provider as it scaled beyond the limits of Mailchimp. The team wanted better customization, automation, Shopify integration, and deliverability, and turned to Klaviyo to make email their most effective marketing channel.

Klaviyo helped Brava Fabrics automate the full customer journey with behavior-based flows, segmentation, A/B testing, and benchmarking. The results included a 76% year-over-year increase in email revenue, 60% of email revenue coming from automated emails, and a 101% increase in online sales growth.

Brava Fabrics

Ivan Monells

Co-Founder