Case Study: Top Streetwear achieves 20% revenue growth with Klaviyo's segmented email marketing

Top Streetwear increases revenue 20% with segmented email marketing

Top Streetwear, founded in 2008, is one of Europe’s leading hip-hop and urban apparel retailers with offices across several countries. Their daily, indiscriminate email blasts began to annoy customers, causing a drop in open and conversion rates and prompting a need to rethink their email strategy.

Using Klaviyo, they segmented contacts into “healthy” (opened or purchased in the last six months) and latent groups, then tailored frequency and incentives accordingly—more messages to engaged customers, fewer and more targeted offers to the rest. This approach increased open and conversion rates while reducing sends to two–three times per week, produced similar or better conversions with less customer fatigue, and delivered fast analytics and good Magento compatibility; unsubscribes rose slightly as dormant contacts were re-engaged.

Top Streetwear

Shadim Hussain

Chief Executive Officer