Case Study: Tibi achieves 100x+ ROI with Klaviyo B2C CRM Platform

Tibi drives 100x+ ROI using Klaviyo B2C CRM for email, SMS, and Marketing Analytics

Tibi, a women’s apparel brand based in New York City, was using Klaviyo for email marketing but wanted a more connected CRM approach to better serve its loyal customers. The team needed a way to add SMS, improve targeting, and turn RFM and business data into actions while keeping its high-touch customer experience.

With Klaviyo, Tibi added SMS and Klaviyo Marketing Analytics to unify email, SMS, and customer insights in one platform. Klaviyo helped Tibi achieve over 100x ROI in the last year, 59% YoY growth in Klaviyo-attributed revenue, and 22% YoY growth in SMS revenue, while also saving at least 3 hours per month on RFM segmentation and driving 43% SMS subscriber growth.

Tibi

Allison Gagnon

Director of ecommerce