Case Study: Tatcha boosts DTC revenue 20% with Klaviyo

Tatcha grows DTC revenue from New Year promo 20% with help from Klaviyo email + SMS

Tatcha, a luxury Unilever-owned beauty and skincare brand, wanted to grow revenue from its annual New Year “Fukubukuro” promotion while creating a more cohesive customer experience across channels. To do that, Tatcha turned to Klaviyo for email, SMS, automations, and sign-up forms to support its direct-to-consumer marketing efforts.

Using Klaviyo, Tatcha expanded campaign targeting, improved automated flows, optimized SMS list growth, and coordinated email, SMS, and paid media around the promotion. The results were strong: ecommerce revenue increased 20% year over year, flow revenue rose 70%, and Klaviyo drove 47% of ecommerce revenue during the event.

Tatcha

Shannon Jörgenfelt

Senior Manager of Email and Retention