Case Study: Smile Brilliant achieves 39x ROI with Klaviyo Email & SMS

Smile Brilliant drives 39x ROI using Klaviyo B2C CRM for email and SMS

Smile Brilliant, a digitally native oral care brand selling DTC through WooCommerce, wanted to create a more personalized ecommerce and marketing experience from the first site visit. Using Klaviyo B2C CRM for email and SMS, the company worked to collect and use richer customer data to improve segmentation, targeting, and site-wide personalization.

Klaviyo helped Smile Brilliant implement custom profile properties, Klaviyo forms, and automated flows for replenishment, win-back, abandonment, and dentist recommendation messages. The results were strong: Smile Brilliant achieved 39x ROI on Klaviyo in the last year, drove 47% YoY growth in revenue from flows in 2024, and now uses 150+ custom profile properties in Klaviyo.

Smile Brilliant

Brendon Alaniz

Project Manager