Case Study: Shinola achieves 48% higher BFCM revenue per recipient with Klaviyo

Shinola grows Klaviyo BFCM revenue 27% with boost from SMS and segmentation

Shinola, the handcrafted watch and lifestyle brand, needed a smarter way to grow BFCM sales after years of avoiding broad promotions. After moving from a legacy platform to Klaviyo, the team also began testing SMS and looking for more efficient ways to reach shoppers without over-sending.

Working with Klaviyo and partner Zettler Digital, Shinola built a more targeted email and SMS strategy using segmentation, improved deliverability, and high-intent flows. The results were strong: 27% YoY growth in Klaviyo-attributed BFCM revenue, 48% YoY growth in revenue per email recipient, 40% YoY growth in revenue from flows, and a 22% YoY lift in email revenue during BFCM.

Shinola

Brett Vincke

Email Marketing Manager