Case Study: Saranoni achieves 35x ROI with Klaviyo

Saranoni generates 35x Klaviyo ROI with help from AI features

Saranoni, a maker of cozy luxury blankets, struggled after switching from Klaviyo to a lower-cost email platform that had limited automation, weak deliverability, and cumbersome reporting. Email was a critical channel for repeat purchases, but the team only had a couple of basic flows in place and couldn’t easily access the analytics they needed.

Saranoni returned to Klaviyo and, with help from BMO Media, rebuilt its lifecycle marketing using Klaviyo’s automation, dashboards, and AI features. Klaviyo helped them launch 20+ flows, improve pop-up performance with AI testing, and save 10+ minutes per AI-generated segment; in the first 6 months, they achieved 35x platform ROI, 36% of Klaviyo-attributed revenue came from flows, and one form variation drove a 14% lift in submit rate.

Saranoni

Marie Nielsen

Brand Manager