Case Study: Rebecca Minkoff boosts SMS revenue 23% YoY with Klaviyo

Rebecca Minkoff boosts SMS revenue 23% YoY in first 70 days with Klaviyo SMS

Rebecca Minkoff, the fashion brand known for its handbags, apparel, and accessories, was struggling with a siloed messaging setup that split email and SMS across different platforms. That made it hard to manage customer cadence and gave the marketing team extra complexity, so the company decided to consolidate its marketing stack with Klaviyo SMS.

Rebecca Minkoff switched from Attentive to Klaviyo SMS and worked with Klaviyo’s professional services team to migrate smoothly and implement best practices. In the first 70 days, Klaviyo helped drive a 23% year-over-year increase in SMS revenue and a 140% YoY increase in form submit rate, while SMS accounted for 24% of flow revenue.

Rebecca Minkoff