Case Study: Project Repat achieves 1+ hour/day time savings and scales email marketing with Klaviyo

Project Repat Saves 1 Hour per Day with Klaviyo Workflows

Project Repat turns customers’ old T‑shirts into custom quilts made in the U.S., and since 2012 has generated over $1M in sales, 20,000+ hours of fair‑wage work, and kept roughly 250,000 shirts out of landfills. Their production model—customers send in sentimental shirts for processing—created a need for timely, step‑by‑step email notifications, which became unmanageable as order volume grew.

By automating transactional emails with Klaviyo workflows, Project Repat reclaimed more than an hour a day and eliminated manual bottlenecks. The team then expanded into abandoned‑cart recovery, referral programs, and user‑generated content campaigns, using customer stories to drive subscriptions and community growth—and scaling their email marketing alongside the business.

Project Repat

Ross Lohr

CEO and Founder