Case Study: PrettyLitter achieves 44% YoY revenue growth from flows with Klaviyo

PrettyLitter grows revenue from flows 44% YoY in first month with Klaviyo SMS

PrettyLitter, a Mars brand known for health-monitoring cat litter, needed a more unified way to manage email and SMS after running the channels on separate platforms caused sync issues, laggy API calls, and difficulty keeping opt-in data aligned. The team wanted a real-time, cohesive lifecycle marketing experience, and turned to Klaviyo for a combined email and SMS solution.

Using Klaviyo, PrettyLitter consolidated both channels into one platform, improving segmentation, flows, and reporting while adding SMS automations through the Recharge integration. Klaviyo helped the team launch 23 new SMS flows and more than 20 campaigns in just over a month, reduce execution and reporting time by an estimated 15%, and drive 44% year-over-year growth in revenue from flows in the first month with Klaviyo SMS.

PrettyLitter

Matthew Seifert

Vice President of CRM