Case Study: Patrick Ta Beauty achieves 8x BFCM revenue growth with Klaviyo

Patrick Ta Beauty grows BFCM revenue from email + SMS 8x with Klaviyo B2C CRM

Patrick Ta Beauty, a fast-growing prestige beauty brand founded in 2019, wanted to make BFCM 2024 bigger after a more conservative 2023 campaign had left untapped potential. The brand used Klaviyo B2C CRM for email and SMS marketing, but needed a way to drive more revenue without becoming overly promotional or increasing unsubscribes.

Working with Klaviyo and its agency partner Inbox Stars, Patrick Ta Beauty expanded list growth ahead of BFCM, used segmentation and loyalty messaging, and timed sends more strategically with tools like Smart Send Time. The results were strong: Klaviyo-attributed BFCM revenue grew 8x YoY, SMS revenue grew 4x, email volume rose nearly 6x without an unsubscribe spike, unsubscribe rates fell 37%, and email accounted for 30% of ecommerce revenue during the event.

Patrick Ta Beauty

Heidi Lim

Vice President of eCommerce