Case Study: New West KnifeWorks achieves 31% more customers converted with Klaviyo

New West KnifeWorks grows customers converted 31% with Klaviyo Marketing Analytics

New West KnifeWorks, a premium knife maker with ecommerce and retail locations, wanted a better way to reactivate dormant subscribers and improve lifecycle marketing after years of sending broad email campaigns. Using Klaviyo for email and SMS, the brand also needed a more precise way to segment customers—especially inactive buyers who hadn’t engaged in years.

With Klaviyo Marketing Analytics and RFM segmentation, New West KnifeWorks targeted all customer segments, including inactive ones, around key promotions like National Knife Day. The results were strong: in the first six months, customers converted grew 31% year over year, Klaviyo revenue grew 21%, and 49% of Klaviyo revenue came from repeat buyers; one campaign even drove 15% of total revenue from the inactive segment alone.

New West KnifeWorks

Mike Milligan

Brand Manager