Case Study: Naturium achieves 169% growth in loyalty point redemptions with Klaviyo

Naturium grows Klaviyo-attributed loyalty point redemptions 169% QoQ with Smile.io integration

Naturium, a skincare brand in the competitive beauty space, was looking to strengthen customer loyalty as acquisition became less efficient after iOS 14.5. Using Klaviyo, the team wanted an integrated way to launch a loyalty program, automate communications for new members, and manage retention with a lean marketing team.

Naturium implemented Smile.io with Klaviyo, along with Klaviyo Marketing Analytics, to connect loyalty data, ecommerce data, and CRM flows. Klaviyo helped Naturium launch its Consistency Club in a week and create targeted automations and offers, resulting in 169% quarter-over-quarter growth in Klaviyo-attributed loyalty point redemptions, with 64% of Smile.io redemptions and 42% of ecommerce revenue attributed to Klaviyo in Q1 2025.

Naturium

Giovanna Diez

Senior Manager of CRM and Loyalty