Case Study: Naked Wardrobe creates a luxury concierge experience with Klaviyo Customer Agent

Naked Wardrobe resolves 86% of customer queries with Klaviyo

Naked Wardrobe, an apparel brand known for its luxury shapewear and streetwear, faced the challenge of providing a high-end, concierge-like customer service experience online. Their previous chatbot was unreliable and limited, failing to resolve many customer queries and frustrating shoppers. To elevate this crucial touchpoint and stand out in a competitive market, they turned to Klaviyo and implemented its K:AI Customer Agent product.

The solution involved deploying Klaviyo's AI agent to provide real-time, personalized responses to customer inquiries on their website. The agent successfully resolved 86% of all queries and 94% of product recommendation requests autonomously. This implementation from Klaviyo significantly improved the customer experience, contributed to 48% of their ecommerce revenue being attributed to Klaviyo in 2025, and reduced the number of queries needing escalation to the human service team.

Naked Wardrobe