Case Study: Naked Wardrobe creates a luxury concierge experience with Klaviyo Customer Agent

Naked Wardrobe resolves 86% of customer queries with Klaviyo

Naked Wardrobe, an apparel brand known for its luxury shapewear and streetwear, faced the challenge of providing a high-end, concierge-like customer service experience online. Their previous chatbot was unreliable and limited, failing to resolve many customer queries and frustrating shoppers. To elevate this crucial touchpoint and stand out in a competitive market, they turned to Klaviyo and implemented its K:AI Customer Agent product.

The solution involved deploying Klaviyo's AI agent to provide real-time, personalized responses to customer inquiries on their website. The agent successfully resolved 86% of all queries and 94% of product recommendation requests autonomously. This implementation from Klaviyo significantly improved the customer experience, contributed to 48% of their ecommerce revenue being attributed to Klaviyo in 2025, and reduced the number of queries needing escalation to the human service team.

Naked Wardrobe

James Thorngren

Director of marketing, Naked Wardrobe