Case Study: Ministry of Supply drives 12K+ self-serve support interactions with Klaviyo Service

Ministry of Supply drives 12K+ self-serve support interactions with Klaviyo Service

Ministry of Supply, the MIT-founded apparel brand, needed a more on-brand, modern customer account experience than its utilitarian Shopify account pages could provide. The company wanted customers to access account details without leaving the store and to see more than just static order history, so it turned to Klaviyo and Klaviyo Customer Hub.

Klaviyo implemented Customer Hub as a branded sidebar on Ministry of Supply’s site, bringing together recently viewed items, order history, tracking, AI-powered recommendations, and more. The result has been over 12,000 self-serve support interactions in the last year, fewer email tickets per customer, and a faster launch in under five minutes, while also helping boost revenue per session through personalized cross-sell opportunities.

Ministry of Supply

Aman Advani

Chief Executive Officer