Case Study: Marc Fisher Footwear reduces CRM execution time with Klaviyo

Marc Fisher Footwear reduces CRM execution time 20% with Klaviyo

Marc Fisher Footwear, a portfolio company of footwear brands, faced challenges with its previous CRM, Listrak. The platform required extensive manual work for segmentation and personalization, offered limited A/B testing, and provided unreliable reporting. To adopt a more strategic, personalized marketing approach, they turned to the Klaviyo B2C CRM platform.

By migrating six brands to Klaviyo, Marc Fisher Footwear implemented a more efficient solution. The Klaviyo platform automated data integration and segmentation, enabling advanced personalization and reliable testing. The results included a 20% reduction in time spent on CRM execution and a 46% year-over-year growth in SMS revenue, demonstrating the impact of Klaviyo.

Marc Fisher Footwear