Case Study: Laura Geller grows quarterly SMS revenue 3.9x with Klaviyo

Laura Geller grows quarterly SMS revenue 3.9x in first year with Klaviyo SMS

Laura Geller, the makeup and skincare brand for mature skin within AS Beauty Group, needed to consolidate email and SMS marketing that had been split across multiple platforms. This made it difficult to manage send frequency, unify customer data, and confidently handle compliance while improving cross-sell and customer experience.

Klaviyo provided a single platform for email and SMS, along with automated compliance support, unified customer profiles, and better testing capabilities. With Klaviyo, Laura Geller migrated quickly and saw SMS revenue grow 3.9x per quarter in the first year, SMS recipients grow 129% per quarter, and more than 4x year-over-year e-commerce revenue on National Mature Women’s Day.

Laura Geller