Case Study: Kulani Kinis scales its ambassador program to 130K with Klaviyo Social Marketing

Kulani Kinis grows ambassador program 5x to 130K with Klaviyo

Kulani Kinis, a direct-to-consumer swimwear and lifestyle brand, faced the challenge of managing its rapidly growing organic social media presence, which was isolated from its integrated marketing stack. The brand was receiving hundreds of daily direct messages on Instagram from fans wanting to join its Sun Chasers ambassador program, leading to messages being missed and an inability to scalably partner with brand advocates. Their existing CRM, Klaviyo, managed other channels seamlessly, but organic social remained a disconnected "island."

By implementing Klaviyo Social Marketing, Kulani Kinis integrated Instagram with its Klaviyo CRM, automating the ambassador sign-up process and tracking social engagement. This solution allowed the brand to build automations based on social advocacy, send targeted offers to top advocates, and trigger automated thank-you emails. As a result, Klaviyo helped Kulani Kinis grow its Sun Chasers ambassador program by 5x to over 130,000 global members in less than four years, while also capturing thousands of user-generated social posts.

Kulani Kinis