Case Study: Doe Lashes achieves 20% conversion of new subscribers into customers with Klaviyo

Klaviyo integrations help turn 20% of new Doe Lashes subscribers into customers

Doe Lashes, founded by Jason Wong in 2019, is a direct-to-consumer brand selling hand-crafted false lashes. Facing intense competition, rising customer expectations, and the fallout from data-privacy changes that made advertising less efficient, Doe needed a way to build stronger, more personalized relationships on its owned channels.

By integrating Klaviyo with tools like Octane AI, Doe uses a product-recommendation quiz, loyalty emails, and automated personalized flows to turn subscribers into customers. The approach drove 3x more email sign-ups, a 20% conversion rate on the welcome series, a 35% repeat purchase rate within 90 days, lower advertising costs, and smarter, more effective marketing.

Doe Lashes

Jason Wong

Founder