Case Study: Jordan Craig achieves 54% higher email revenue with Klaviyo

Jordan Craig grows email revenue 54% after switching to Klaviyo

Jordan Craig needed a better way to manage and act on customer data across more than 40 segments, as its previous setup made it hard to optimize email cadence and understand performance at scale. To solve this, the company switched to Klaviyo to centralize customer data and improve marketing execution.

Using Klaviyo, Jordan Craig optimized email timing and frequency, tailored messaging across customer groups, and scaled personalization across 40+ segments. The results included a 54% increase in email revenue, a 23% increase in revenue from abandoned cart flows, and a 20% increase in open rates.

Jordan Craig

Rob Varon

Director of Marketing