Case Study: Taylor Stitch achieves 10x email list growth and higher email-driven revenue with Klaviyo

How Taylor Stitch skyrocketed revenue per recipient by 60% with sophisticated segmentation

Taylor Stitch is a San Francisco–based men’s and women’s apparel brand that needed better visibility into customer behavior to make email marketing a reliable revenue driver. Using MailChimp left the team unable to segment by browsing or purchase history, so they were sending undifferentiated campaigns that produced low engagement and made it hard to tie opens to revenue.

They migrated to Klaviyo and built behavioral segments to target the right customers — about 40–50 segments per month — running tests that showed engaged groups vastly outperformed the rest. By sending 50% fewer, more relevant emails they maintained site traffic, drove a ~60% increase in revenue per recipient, cut unsubscribes by 60%, and continue to iterate on dynamic segmentation to scale growth.

Taylor Stitch

Mike Grasewicz

Director of Marketing