Case Study: Solo Stove achieves 3.5× revenue per recipient and 25% higher open rates with Klaviyo

How Solo Stove Uses Klaviyo to Communicate Directly With Customers So the Brand Can Keep Building Relationships Like Those Formed Around a Campfire

Solo Stove, a Dallas–Fort Worth maker of portable stainless-steel stoves and fire pits, was growing quickly and needed a better way to communicate directly with customers using real-time, SKU-level and browsing data. Their legacy marketing platform couldn’t deliver the granular segmentation and personalization required to nurture long-term customer relationships and drive repeat purchases.

They implemented Klaviyo—integrating quickly with BigCommerce—to enable predictive analytics, advanced pop-up collection, back-in-stock alerts and highly targeted flows. The result: email open rates rose 25%, revenue per recipient increased 3.5×, campaign clickthrough rates grew 50% and flow clickthrough rates grew 30%, while Solo Stove began delivering timely cross-sells and richer lifecycle content.

Solo Stove

John Merris

Chief Executive Officer