Case Study: Shoe Sensation achieves 116% YoY revenue growth with Klaviyo

How Shoe Sensation increased sales by combining email and SMS in one platform

Shoe Sensation, a family-founded footwear retailer with more than 200 stores across 18 states and a growing Magento-based e-commerce business, struggled to maintain a seamless customer experience as it scaled. The team split email and SMS between Klaviyo and Attentive, causing attribution problems and sending customers promotional texts for items they had already purchased, which hampered personalization.

After consolidating SMS on Klaviyo, Shoe Sensation streamlined communications and gained clearer attribution to build cohesive email-and-text strategies. The change drove stronger personalization and loyalty, producing 45.5% SMS list growth, $150K in SMS revenue in the first year, and a 116% year-over-year increase in overall revenue.

Shoe Sensation

Chris Dillard

Digital Marketing Manager