Case Study: Ripple Training achieves increased engagement and online sales with Klaviyo

How Ripple Training Uses Email Segmentation to Compete in the YouTube Era

Ripple Training is a software-training company founded in 2002 that produces in-depth video tutorials for editors (historically Final Cut Pro, now also DaVinci Resolve). Facing declining attention spans and competition from free YouTube content, the team needed to both monetize long-form courses through their ecommerce store and deliver a more personalized customer experience—but struggled for years with ineffective email tools and difficult integrations.

They migrated to Klaviyo, which provided easy WooCommerce and third‑party integrations, simple form management, and powerful segmentation Jill could implement herself. By targeting users based on purchase history, site activity and software preference and building dedicated flows, Klaviyo now drives over 50% of Ripple Training’s monthly revenue, makes campaign planning faster, and lays the groundwork for more personalized learning journeys and content growth.

Ripple Training

Jill Martin

Head of Marketing and Operations