Case Study: Proozy (discount sports apparel retailer) increases SMS revenue per recipient 2.7X with Klaviyo

How Proozy increased revenue by 1000% per SMS recipient by switching to Klaviyo

Proozy, a Minnesota-based discount retailer founded in 2006 that specializes in brand-name sports apparel from factory overstock, faced ineffective SMS marketing as it expanded into home and pet categories. With 130,000 SMS subscribers receiving the same generic messages, the team had no segmentation, no automated flows, and limited visibility into performance—hindering individualized outreach and revenue potential.

After switching to Klaviyo, Proozy implemented segmentation and automated flows to send fewer, more targeted texts to the right audiences. The change drove a 2.7x increase in average revenue per recipient, up to $0.70 revenue per targeted recipient, 6,512 new SMS subscribers, and an average order value of $74 from new converters, while optimizing message performance and content that converts.

Proozy

Alex Case

Ecommerce Manager