Case Study: Premier achieves 73% open rates with Klaviyo

How Premier Achieves a 12% Click Rate Using the Price Drop Trigger

Premier, a skateboarding retailer founded in 2001, wanted a better way to create personalized online shopping experiences and notify customers when products they had viewed dropped in price. Before using Klaviyo, the team had no efficient automated method for targeting those interested shoppers with timely discount alerts.

Using Klaviyo’s pre-built Price Drop Trigger automation, Premier quickly launched targeted email messages with dynamically inserted product images, with future potential for SMS. The results were strong: a 73% open rate, a 12% click rate, and $4,005 in revenue in less than a month, helping Premier send more deliberate, customer-specific sales messages through Klaviyo.

Premier

Eric Blanding

Owner