Case Study: Nuun achieves 820% email revenue growth and drives 40% of monthly sales with Klaviyo

How Nuun Has Increased Ecommerce Revenue by 3x Since Coming Over to Klaviyo

Nuun is a Seattle-based hydration and wellness brand that expanded from a wholesale-focused business into a multi-channel company selling vitamins, performance and recovery products. As they modernized a 1990s-era digital presence, Nuun needed a website and marketing platform that would drive direct and retail sales, engage 5,000+ brand ambassadors, showcase global content, educate customers, coordinate with sales reps, and capture customer data — without undercutting retail partners.

Nuun implemented Shopify Plus and Klaviyo to centralize marketing, enable deep segmentation and personalization (including time-zone sends), and automate ambassador and content programs. The result: email-driven revenue is up 820% year-over-year, Klaviyo drives roughly 40% of monthly sales, overall revenue is up 3x YoY, and ambassador open rates improved by over 10% — with the company continuing to roll out cross-sell, subscription and automation plans.

Nuun

Brien Kennedy

Director of E-Commerce